Cracking the code across 7 Markets

Operating on a global scale is one thing; navigating the ground-level reality of distinct territories with local teams is another. As we expanded across primary hubs in North America and Europe, I quickly realized that a campaign optimized for the UK or France couldn't simply be copy-pasted into Italy or the US. Each market presented its own web of local media ecosystems, purchasing behaviors, and operational hurdles.

To turn these friction points into shared momentum, I spearheaded modular marketing playbooks that empowered our cross-functional teams and local specialists to adapt on the fly without diluting our core narrative. Working hand-in-hand with internal design leads, media buyers, and field managers, I focused on standardizing our campaign launch frameworks, streamlining localized ad spend, and structuring clear discussion models for high-level partners like RATP and Eataly. By rallying our teams around data-driven testing and systematically removing local bottlenecks, we transformed fragmented regional efforts into an agile, highly repeatable execution framework.