Bio

Story

Tools

BACKGROUND

Main bio

‎‎I'm Gilles a field-tested marketing-savvy with 7-figures budgets under my belt and a knack for closing big partnerships .

‎‎I'm Gilles a field-tested marketing-savvy with 7-figures budgets under my belt and a knack for closing big partnerships .

‎‎I'm Gilles a field-tested marketing-savvy with 7-figures budgets under my belt and a knack for closing big partnerships .

10+ years of immersive experiences, (digital) marketing strategy, project management, partnerships development & sports events organization. Turning chaos into confetti since day one. Or at least trying to.

This section is just a quick preview of my most relevant professional chapters. Don’t worry, I’ve spared you the saga of my 90s rap DJ ambitions and won’t get into my plans to become an airplane pilot in my next life (the skies can relax for now). Let’s stick to the highlights.

Gilles

KEY ACHIEVEMENTS

Things I’m Proud Of.

Big launches, high-growth stats, and projects that actually worked.

Swipe to explore

HYPER-GROWTH & GLOBAL SCALING

Contributed significantly to Exhibition Hub's global scaling (2020–2026)

driving annual revenue from €15M to€170M+ and scaling attendance from 300K to 5M+ annual visitors across 70+ international productions.

MULTI-MARKET & 360° STRATEGY

MULTI-MARKET & 360° STRATEGY

Agile management and strategic allocation of an annual marketing budget averaging €5M+

Worked on a daily basis with global ticketing tech leader Fever.

Spearheaded the simultaneous orchestration and deployment of large-scale campaigns across 7 key markets: France, the UK, the US, Italy, Spain, Belgium, and the Netherlands

Developed real-time campaign agility and a strong data-driven mindset, ensuring that brand storytelling, creative testing, and messaging variations directly supported performance

AI & OPERATIONAL ACCELERATION

MULTI MARKET 360° MARKETING STRATEGY

Integrated artificial intelligence into the core of creative and marketing workflows

Managed and allocated an annual marketing budget averaging €5M+

Deployed generative AI tools and upskilled teams to automate and scale content creation across copywriting, graphic variations, translations, etc.

Spearheaded simultaneous campaigns across 7 key markets, blending performance advertising with high-reach traditional media and local brand activations.

INTERNATIONAL STRATEGIC PARTNERSHIPS

INTERNATIONAL STRATEGIC PARTNERSHIPS

Negotiated and managed high-impact partnership agreements

Negotiated and executed high-impact brand partnerships with major leaders (RATP, Eataly, Mastercard, M6...)

with key industry leaders across media, retail, mobility, and finance

Created tailored co-marketing campaigns and cross-activations that amplified brand perception while lowering customer acquisition costs.

IMMERSIVE TECH PARTNER ECOSYSTEM

AI-POWERED WORKFLOW INTEGRATION

Cultivated an international network of technology partners

Part of the team working on the integration of generative AI into creative and marketing processes.

and creative studios specializing in VR, AR, video mapping, interactive technology, etc.

Upskilled internal teams and leveraged tools (Claude, Midjourney, Jasper, Sora, ElevenLabs) to accelerate ideation & speed up multi-channel copy

WORK & EDUCATION

The Story So Far.

Hands-on projects, international launches, and a few things learned in the process.

WORK EXPERIENCE

2020 — Present

Marketing director / Lead design

EXHIBITION HUB

Focused on...

WORK EXPERIENCE

2018 — 2020

Digital Strategy Consultant

UPPERSIDE DIGITAL

Focused on...

WORK EXPERIENCE

2011 — 2018

Project Manager

DIALOGIC AGENCY

Focused on...

EDUCATION

2007 — 2010

Master degree / Marketing communications

UNIVERSITÉ LIBRE DE BRUXELLES

Master's Thesis

EDUCATION

2003 — 2006

Bachelor / Journalism & communication

ISFSC BRUXELLES

Final Capstone Project

LANGUAGES

How I communicate

Full power in French and English, operational in Dutch, and a splash of Italian.

French - Native & Fluent

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English - Professional Working Proficiency - Daily Driver

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Dutch - Conversational

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Italian - Notion & Ordering Gelato

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TOOLS

What I Play With.

From ad managers and analytics to design tools and generative AI.

Let's Talk

Big ideas, unexpected challenges, or simply meeting great people doing interesting work, that’s what keeps me going! Drop me a line, let's see what we can build.

Contact

Contact

Contact