Dialogic Agency
Professional debut as a project manager, under the watchful eye of a former Olympic athlete. Where hurdling deadlines and wrangling teams was just part of the warm-up.
Proptech
0 -> 1
Role
Product Designer
Timeline
2011 - 2018
team
2 Enginners, 1 PM, me
Where
Web
Intellectual Mechanics on and off the Pitch
At Dialogic Agency, working in a sports-focused event agency meant more than just driving the truck to deliver those big client moments—you also had to hunt down the fuel and occasionally roll up your sleeves for some intellectual mechanics (or a bit of sport yourself).
Some of the most exciting challenges included boosting the main sponsor’s visibility for Belgium’s biggest football club—turning brand presence into a stadium-wide event—and helping relaunch another club from scratch, steering it all the way to first division glory with the backing of new investors.
And just when you thought the final whistle had blown, we’d switch gears and take on projects with financial heavyweights. A partnership that might not look like a natural match on paper, but turned out to be surprisingly dynamic and full of unexpected wins on and off the pitch.
Cracking the Code Between Football Fanatics and Financial Heavyweights
Operating in the high-adrenaline sports event space is one thing; navigating the high-stakes reality of top-tier football sponsorships and corporate financial partnerships is another. I quickly realized that activating a brand for 40,000 roaring fans requires a completely different playbook than engaging high-net-worth stakeholders in a corporate suite.
To turn these contrasting worlds into shared momentum, I spearheaded agile event frameworks that bridged the gap between raw stadium emotion and corporate ROI. Whether we were engineering a multi-channel visibility campaign for a premier club's main sponsor or building the foundational narrative for a newly invested team rising from the ashes to the first division, the objective was identical: creating unforgettable, high-impact experiences. By rallying our resources around bold storytelling and flawless on-the-ground execution, we transformed traditional sponsorships into dynamic, stadium-wide phenomena.
BEHIND THE CURTAINS
A quick deep-dive into how I build, scale and deliver measurable results